Focus and Scope

Scope and Topics
Reflecting its mandate to advance the integrated study of modern business and market intelligence, the journal welcomes high-quality original research articles, systematic literature reviews, comparative industry studies, and applied strategic evaluations within the following thematic areas:

Strategic Management & Organizational Agility: Corporate strategy formulation and execution; agile leadership, change management, and organizational resilience; cross-border mergers and acquisitions (M&A); corporate governance, board dynamics, and business ethics.

Business Analytics & Data-Driven Decision Making: Financial modeling, risk management, and econometric forecasting; business intelligence (BI), big data analytics, and artificial intelligence (AI) in corporate decision-making; and predictive modeling for operational and financial performance.

Innovation, Technology Management & Entrepreneurship: Disruptive business models and corporate venturing; startup ecosystems, venture capital, and entrepreneurial finance; technology commercialization; and the strategic integration of Industry 4.0 technologies (blockchain, FinTech, and IoT) into business operations.

Marketing Strategy, Consumer Insights & Brand Equity: Digital marketing, e-commerce strategies, and omnichannel retailing; consumer behavior analytics, customer experience (CX) management, and neuroscience in marketing; and brand equity, corporate reputation, and crisis communication.

Sustainable Business, ESG & Supply Chain Resilience: Environmental, Social, and Governance (ESG) investing and corporate social responsibility (CSR); circular economy business models; global supply chain optimization, logistics resilience, and sustainable procurement strategies.